Selling a product’s functional benefit through relatable everyday stories.

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This inhaler was designed to help the 90% of users that stop using the product within a year. We created a campaign that tells relatable stories of patients who achieve their goals through ‘persisting’ with a task. With the character at the center, the stories play out along the product foil ‘strip’ to highlight the most differentiating feature. The illustrative approach was created by award-winning Zombie Productions to make sure the visuals will persist in grabbing attention.

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Recognition:

1 x IPA Best of Health

3 x PM Society