Publicis

Branding to reflect the agency's name.

In line with the renewed focus on its name and heritage, Saatchi & Saatchi Wellness wanted to update their brand design to gain the best value. We gave the historic brand a modern makeover by combining it with our recent uniquely AI-created artwork and a contemporary use of typography. The result was a brand that feels part of the Saatchi & Saatchi brand, but with its own modern twist.