The Art of Feeling
Saatchi & Saatchi Wellness
The first website to react to the world’s feelings, and the gallery launch to start people talking.
Saatchi & Saatchi Wellness wanted to share their company philosophy and get potential clients talking about empathy. So we partnered with a creative tech team from Goldsmith’s university – Random Quark – and created a piece of live art that displays the emotions of the social world.
The website uses a script that tasks IBM Watson to read a thousand random UK-based social media posts every minute, looking for words indicative of emotion. This data is then displayed as moving dots of different colours in a living breathing visual feast – inspired by the flight patterns of bees and birds. It's a live barometer of how the world is feeling, based on what people are sharing on social media.
Recognition:
1 x Creative Floor
1 x PM Digital
The Art of Feeling event
We then announced the new focus on Empathy at a gallery in Shoreditch - inviting other artists exploring the theme, industry experts, and members of the press. Re-writing the code to work with EEG technology, we then turned the emotions of people at the event into unique and highly personal works of art.
