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Real Expressions
Allergan
Real customers. Real reactions. Real photos. Real results.
Millions are tempted by facial fillers and toxins, but are worried about unnatural results and the loss of their real expressions. So to communicate that Allergan’s products do not come at the expense of natural expressiveness we took 14 real patients and – post treatment – triggered their unique and natural reactions with emotional content to create a campaign anyone can relate to.
The result was a campaign spanning outdoor billboards, trade ads, brochures and digital content. No models, no faking it and a unique focus on the primary treatment goal for real people: rejuvenation without losing real expressions. Oh, and a few real awards put a smile on our faces too!
Recognition:
1 x Clios

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